- Without our customers, we have nothing.
- We must treat our customers how we would like to be treated.
- We will do a better job for our customers by seeing things from their perspective.
- We will be relentlessly focused upon meeting our targets and continuously improving.
- We will outperform our competitors.
- We will be accountable as individuals for how we perform.
- We share our knowledge and support each other to provide better services.
- We are a Group of companies, with each dependent upon each other for its success.
- We must understand and take into account the needs and priorities of our colleagues in other teams and companies.
Ambition and Dynamism
- Our ambition has no bounds and is reflected in our determination to succeed.
- We must not be afraid to fail, accepting challenges and managing risks - nothing is too difficult.
- A growing company is a dynamic and fast paced one where change is welcomed and opportunities are abundant.
Openness and Honesty
- We share information freely and keep customers and colleagues well informed.
- If we get it wrong, we say so immediately and put it right.
- We are receptive to feedback and new ideas and seek out innovative ways to improve how we do things.
Efficiency and Value for Money
- Our customers must always feel that they receive great value in return for what we charge them.
- We must focus on costs, as well as income, and look for savings and efficiency at every opportunity.
- The profits we make are for a social purpose, every penny counts in achieving our mission.