Social value
Our vision is that we will optimise the impact of money we invest to deliver wider social benefits to our communities.

Our attitude towards social value is simple: we are a commercial business that generate profits to make a difference to others.
We take a strategic approach to giving back to our partnered schools, colleges, communities and charities. We ensure that our approach and results are measured, evaluated and understood to maximise our impact.
Our social aims are to:
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Provide local training and employment opportunities for everyone, encouraging female trades and creating fantastic opportunities for young people.
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Support local schools and colleges, raising ambitions and aspirations through apprenticeships, work placements and coaching and mentoring opportunities.
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Engage with the communities we work in to improve neighbourhoods and wellbeing.
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Protect the environment and promote sustainability through fleet intelligence, rewarding green initiatives and responsibly sourcing our supplies.
I want us to encourage and appreciate difference; difference in life skills and experiences, ideas and view points, and recognise these differences as strengths to make a real difference - both at work and improving our communities. - Gill Kelly, Managing Director

People
Education, skills, training and employment
We will raise aspirations and improve life chances by: creating opportunities for training and education to enhance prospects for sustainable employment, supporting individuals to have the best start in life.
We will help to stimulate personal growth, business growth, new job creation and economic sustainability.
Health and wellbeing
We will create healthy, more sustainable and resilient communities.
Staff well-being
We will tackle economic inequality and achieve equality of aspiration through fair pay and employment practices.

Place
Neighbourhoods communities and safe sustainable tenancies
We will improve the quality of life, creating safe, prosperous and sustainable (Thriving) communities.
We will provide advice and support to relieve poverty and promote inward investment.

Planet
Environment and sustainability
We will protect and improve the environment and reduce our carbon footprint.

Procurement
Ethical procurement and promotion of inward investment
We will engage partners and suppliers (through the procurement of goods and services) to benefit local people, businesses and communities and tackle inequality.
We will encourage inward investment and promote the supply chain to focus Corporate Social Responsibility activity towards charitable entities within the Group.